— · Cleanser
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4.8
53 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand Loyalty & Reputation
Many consumers are repeat buyers or existing ILLIYOON fans seeking to expand their product usage within the brand. The brand is perceived as reliable for gentle, effective skincare.
Ingredient Focus & Gentle Formula
Consumers specifically mention being drawn to the product for its low-irritant, ceramide-based ingredients and fragrance-free formulation, particularly appealing to sensitive skin advocates.
Influencer & Content Creator Recommendations
Several reviews mention watching YouTube videos (Director Pi, Deepa) or receiving influencer recommendations that prompted the initial purchase decision.
Sensitive Skin Suitability
The product's reputation for being gentle on sensitive, dry, and reactive skin types is a key driver, with consumers seeking non-irritating alternatives to harsher cleansers.
Product Size & Value
The 250ml size is appreciated as large and cost-effective for frequent daily use, encouraging bulk or regular purchases.
How they use it
Double Cleansing Step
Multiple reviewers use this as a second or gentle cleansing step after oil cleansing or makeup removal, indicating it fits into multi-step routines.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Morning & Evening Cleansing
Consumers use it for both morning and evening facial cleansing, with some mentioning it as their daily routine product used for months or years.
Full Face & Makeup Removal
The product is used to remove sunscreen, foundation, and makeup, though some note it works best when paired with an oil cleanser for heavy makeup.
Light & Frequent Application
Users mention needing only one pump and using it lightly or with minimal product, suggesting a go-to product for daily, gentle care.
