Natural ingredient reputation
Consumers are drawn to the naturally-derived soybean oil and eucalyptus formulation, viewing it as a gentler alternative to synthetic cleansing oils that may cause dryness or irritation.
Repurchase and loyalty
Multiple reviewers explicitly mention being repeat customers ('リピです' - repeat purchase) over extended periods, indicating strong satisfaction and trust in the brand.
Gentle efficacy for sensitive skin
Buyers specifically seek this product for its non-irritating properties while maintaining strong cleansing power, making it suitable for those with problematic or reactive skin.
Promotional pricing
At least one reviewer noted purchasing during a sale, indicating price sensitivity among some consumer segments and the appeal of discounted K-beauty products.