— · Cleanser
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4.7
58 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Sensitive and Dry Skin Care
Many consumers bought this specifically because they have compromised skin barriers, eczema (atopic), or dry-sensitive skin, seeking a non-irritating alternative to harsher cleansers and oils.
Alternative to Cleansing Oil
A significant number of reviewers explicitly sought a gentler, more hydrating substitute for traditional oil cleansers after experiencing problems with heaviness or irritation.
Ingredient Reputation and Brand Trust
Some consumers were drawn to the Madagascar Centella and hyaluronic acid actives, or purchased based on positive brand perception and prior positive experiences with SKIN1004 products.
Recommendation and Influencer Trust
Several reviews mention purchasing based on online recommendations, social media mentions, and seller-supported reviews indicating word-of-mouth and influencer marketing influence.
Repurchase and Daily-Use Satisfaction
Multiple reviewers indicate they have repurchased or plan to repurchase the product, suggesting strong satisfaction and integration into daily skincare routines.
How they use it
Morning and Evening Dual Cleanse
A large portion of consumers use this as both a morning gentle cleanser and evening makeup remover, often in a double-cleanse routine with a follow-up cleanser for heavy makeup.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Standalone Gentle Cleanser for Sensitive Skin
Many dry and sensitive-skin users employ it as their primary facial cleanser both morning and night, skipping oil or foam cleansers entirely.
Light Makeup Removal with Supplementary Steps
Consumers with heavier makeup or sunscreen report needing to use additional product or follow with a secondary cleanser (e.g., cleansing balm or oil) to fully remove makeup and SPF.
Massage Application for Efficacy
Several reviews note that gentle massaging during application improves cleansing effectiveness, particularly for makeup removal.
