— · Makeup
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4.7
108 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and Social Media Recommendations
Multiple reviews mention purchasing based on YouTube videos, TikTok recommendations, and influencer endorsements. Consumers frequently cite content creators and 'Subuji' (sebum-control lifestyle) trends as decision drivers.
Repurchase Intent and Loyalty
Many reviewers explicitly state this is their 2nd, 3rd, or multiple repeat purchase, indicating strong product satisfaction and brand loyalty. Users report discontinuing other brands (NARS, Innisfree) in favor of this powder.
Oil Control Reputation
Consumers specifically sought this product for its reputation as a no-sebum powder with long-lasting oil control. This is the most frequently cited functional benefit driving initial purchase.
Price-to-Performance Value
Reviewers compare favorably to premium brands like NARS and Innisfree, noting similar or better performance at a lower price point, making it attractive for budget-conscious buyers.
Suitability for Mixed and Oily Skin
Users with combination and oily skin types specifically targeted this product based on reviews praising its balance of mattification without excessive drying.
How they use it
Final Makeup Step and Setting
Consumers frequently apply this as the last step of their makeup routine to set foundation and extend makeup longevity throughout the day.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Touch-up and On-the-Go Use
Multiple reviews mention carrying the product for midday oil control, particularly in T-zone areas (forehead, nose, chin). Office and workplace use is mentioned frequently.
Layering with Other Powders
Some users layer this with matte powders for additional oil control, or use it over satin/dewy powders to add subtle shimmer and prevent a flat appearance.
Seasonal Variation
Reviewers note using it more heavily in summer for oil control and suggesting paired skincare adjustments in winter to prevent dryness. Some mention it as essential during humid weather.
Brush Application Preferred
Multiple reviews specify using a brush for application rather than the puff, noting this creates a more even, natural finish with better control over amount.
