— · Cleanser
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4.6
525 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and social media recommendations
Multiple reviewers mention buying after seeing TikTok, YouTube, or Instagram beauty influencers recommend the product, or after it went viral/trending in Korea.
Hwahae app and online ranking reputation
Several Korean and Japanese reviewers cite the product's top ranking on the Hwahae ingredient-safety app or 'top seller' status as their reason for trying it.
Repeat purchase / brand loyalty
A very large share of reviews are explicit repurchases, with some customers on their 3rd, 4th, or 5th bottle, indicating strong retention once tried.
Reputation for gentle, sensitive-skin-safe formula
Many buyers specifically sought out a pH-balanced, low-irritation cleanser due to sensitive, acne-prone, or dry skin, having read about its mild ingredient profile.
Trial after using other beplain products
Several reviewers purchased the cleansing foam after liking the brand's clay mask, toner, or cleansing oil/balm, showing cross-line loyalty.
How they use it
Daily AM/PM facial cleansing step
Most reviewers use it as a standard first or second cleansing step in their morning and/or evening routine.
Skin concerns raised — and how the product addressed them
✓Most reviewers with sensitive skin report the cleanser is calming and does not cause redness or stinging, though a small subset experienced bumps or stinging.
✓A majority say the cleanser leaves skin soft and hydrated rather than tight, but a notable minority with dry skin report it strips moisture and causes flaking, especially with twice-daily use.
✓Many acne-prone users report no new breakouts and reduced inflammation, though a few isolated reviewers said it triggered small breakouts or bumps.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Second step after oil cleansing/double cleanse
Many reviewers pair it with an oil cleanser or cleansing balm/oil (often from the same beplain line) as the second cleanse to remove makeup and sunscreen residue.
Small amount required
Reviewers frequently note that only a pea-sized or small amount is needed to generate a full lather, making the 80ml size last a while despite its small volume.
Travel/portable use
The 80ml size is repeatedly praised and chosen specifically for travel convenience and portability.
Seasonal adjustment
Some users, especially in Japan, report using it mainly in summer or for oily skin and switching to a more hydrating cleanser in winter or for dry skin.
✓Several reviewers note visibly smaller pores and smoother texture after continued use, though a few say pore appearance was unchanged.
✓Oily-skin reviewers generally find it controls sebum well and leaves skin matte without over-drying, making it a favored option for combination/oily types.
Concerns and outcomes summarized from reviews; percentages are approximate.
