— · Cleanser
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4.8
18 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer recommendation and curated boxes
Initial discovery through influencer Eunisoo's curated box in 2022 drove awareness, leading to multiple repurchases among consumers who became loyal users.
Vegan and cruelty-free positioning
The brand's clean, vegan formula and lack of animal testing appeal to ethically conscious consumers seeking sustainable beauty products.
Price and promotional discounts
Multiple reviews mention purchasing due to sales and discounts, suggesting price sensitivity drives trial and repeat purchases among value-conscious buyers.
Suitability for sensitive and problem skin
Consumers with acne-prone and sensitive skin specifically seek this product for its gentle formulation that does not clog pores or cause irritation.
How they use it
Daily cleansing routine as first step
Consumers integrate the balm into their regular skincare routine as a makeup and oil cleanser, suggesting it serves as a primary first-cleanse product.
Year-round use with seasonal challenges
While used consistently, reviewers noted that in cold weather the balm becomes harder to melt, requiring adjustment in application technique.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Convenient portable format
The solid balm format is praised for being easy to carry and store while remaining stable in packaging, indicating use across multiple locations.
