— · Cleanser
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4.8
75 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Recommendation from retail staff and influencers
Multiple reviews mention purchasing on recommendations from OliveYoung employees, YouTube creators, and Instagram content. Word-of-mouth and in-store staff endorsement were significant drivers of trial purchases.
Ingredient reputation (D-Panthenol and barrier care)
Consumers specifically sought this product for its soothing properties and suitability for damaged or compromised skin barriers. The gentle formulation targeting irritated skin (including rosacea) was a key purchase motivation.
Refill set value and sustainability
The 300ml + 100ml refill set format attracted cost-conscious buyers seeking economical, long-term solutions. Multiple reviews highlight the value of the large capacity compared to competing products.
First-time cleansing milk trial
Several consumers purchased this as their introduction to milk cleansers after hearing positive comparisons to oils and balms. The product's gentleness made it an appealing entry point to the category.
Repurchase loyalty
Numerous reviews indicate second and repeat purchases, with consumers explicitly stating they plan to continue buying or have 'settled on' this product after testing alternatives.
How they use it
First step in double-cleanse routine
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Dominant usage pattern shows consumers apply this as the initial cleanser before a foam or second cleanser, particularly those wearing makeup or sunscreen.
Morning and light-cleanse days
Frequently used as a standalone cleanser on mornings without makeup or when only sunscreen was worn. Some consumers rotate between this and other cleansers based on makeup heaviness.
Daily use for sensitive skin regimen
Multiple reviews mention using it every morning, some every morning and night, as part of a routine designed to avoid irritation and maintain skin barrier health.
Gentle alternative to oils and balms
Consumers switched from cleansing oils and balms specifically seeking lower irritation and less oily feel, using this milk cleanser to achieve similar cleansing with less stripping.
Light eye and lip makeup removal limitation
Reviews indicate the product struggles with waterproof eye makeup and gel eyeliner but performs adequately on skin makeup and sunscreen with proper massage technique.
