— · Makeup
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4.4
173 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and repurchase
Many consumers are repeat buyers of THE SAEM concealers who specifically chose this pen format as a convenient alternative to the existing pot version, appreciating the brand's established quality reputation.
Travel and portability
The pen format appeals strongly to frequent travelers and those seeking easy on-the-go makeup application and touch-ups, with compact, purse-friendly packaging.
Affordable alternative to luxury brands
Customers position this as a budget-friendly dupe for high-end concealers like YSL Touche Éclat, offering similar brightening and coverage at a fraction of the cost.
Color correction needs
Consumers purchase specific shade variants (green, orange, peach) for targeted color correction of redness, under-eye circles, and skin tone evening, viewing it as a specialized corrector tool.
Lightweight formula preference
Buyers seeking non-heavy, blendable concealers that don't cake up or require full foundation coverage are attracted to this product's creamy, spreadable texture.
How they use it
Under-eye and dark circle coverage
Most common use is applying the concealer to the under-eye area to brighten and conceal dark circles, often as part of minimal makeup or no-makeup routines.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Spot and blemish concealing
Users apply it precisely to localized areas like blemishes, pimples, and small discolored patches using the pen's pointed tip for targeted coverage.
Redness and color correction
Consumers use green and neutral shades as a pre-base corrector for facial redness, particularly around the nose and on irritated areas, sometimes mixing shades.
Makeup touch-ups throughout the day
The convenient pen format is regularly used for midday touch-ups without requiring full reapplication of foundation, especially in the under-eye area.
Layering with other products
Users blend the concealer with fingers, brushes, or makeup sponges, sometimes layering it over foundation, BB cream, or cushion foundation for enhanced coverage.
