— · Makeup
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4.5
403 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Reputation for long-wear formula
Many buyers purchased specifically because they heard the 'lineproof'/12-hour version lasts significantly longer than the brand's regular lip pencil, seeking a product that survives eating and drinking.
Repurchase/brand loyalty
Numerous reviewers already owned other Heart Percent lip pencils and bought additional shades or the upgraded lineproof version because they trusted the brand's performance.
Influencer/trend recommendation
Reviewers cited an 'oiseau' recommendation from a Japanese beauty YouTuber (Odagiri Hiro) and general online buzz/trending 'overlip' makeup technique as reasons to try it.
Bundled mini lip gloss value
The set including a complimentary mini lip tint/gloss was frequently mentioned as a bonus that added perceived value and prompted purchase.
Gifting
Some reviewers mentioned buying multiple colors to give to friends, citing the cute packaging and reliable performance as gift-worthy qualities.
How they use it
Lip base/color-neutralizing step
Most commonly used as a first step to cancel out natural lip pigmentation or dark lip lines before applying lipstick, tint, or gloss on top.
Skin concerns raised — and how the product addressed them
✓Reviewers say the pencil, especially in beige/gray/rose shades, effectively cancels out dark or uneven natural lip color, creating a neutral base before lipstick application.
✓Used as an under-lip base, it is reported to even out lip tone and make subsequent lip color appear brighter or more true-to-shade.
✓Not fully solved — several reviewers note the formula itself can feel drying or tacky and recommend applying lip balm first to counteract this.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Overlining/K-beauty 'overlip' technique
Widely used to extend or blur the natural lip line for the popular oversized, natural-looking 'overlip' makeup trend.
Nose/face contouring
Several reviewers repurposed the pencil (especially gray/neutral shades) as a nose-bridge or face shading product rather than strictly for lips.
Blend-quickly technique required
Users note it sets very fast, so they must blend or blur within seconds of application before it locks in place.
Paired with moisturizer/lip prep
Because of mild dryness, some users apply lip balm or plumper underneath, especially before layering tint or gloss on top.
✓Partially solved — while formula performance is praised, many users report needing to try multiple shades before finding one that doesn't look ashy, orange, or too light for their tone.
✓Largely solved — the vast majority confirm the lineproof formula significantly outlasts regular lip pencils, surviving meals and drinks better, though a few still find it fades with heavy eating.
Concerns and outcomes summarized from reviews; percentages are approximate.
