— · Makeup
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4.7
88 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Social media trend and influencer word-of-mouth
Multiple reviewers mention buying because they saw it trending on Twitter or Instagram, or because friends recommended it after they were impressed with how it looked on their skin.
Foundation-free convenience
Consumers purchased this specifically to avoid wearing full makeup while still achieving a polished look, with many stating it replaces the need for foundation or BB cream.
Tone-up effect reputation
The brand's tone-up sunscreen line (particularly No.9) has established credibility, prompting consumers to try this product as a comparable or alternative option.
Repurchase and formula renewal
Existing users of the older version repurchased the newly reformulated version, indicating satisfaction with the original product and trust in the brand's improvements.
Promotional pricing and bundle deals
The double pack (two 50ml bottles) at discounted prices during sales events (June sale mentioned) made the purchase more attractive, and free gifts bundled with orders increased perceived value.
How they use it
Standalone foundation-free daily wear
The primary use case is applying this alone on days when consumers don't want to wear full makeup, using it as both sunscreen and light coverage throughout the day.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Base layer under makeup
Some users layer it under cushion or other makeup products, though reviews indicate mixed results—it can work as a primer but may cause clumping if layered with certain products.
Morning skincare routine integration
Applied after moisturizer/hydrating steps as part of the morning skincare routine, with many noting it requires minimal product and blends easily with fingers or puff.
Pore-blurring and complexion evening
Used specifically on days when consumers want to minimize pore appearance and even out skin tone without full-coverage makeup, often as a quick morning step.
Summer-specific rotation
Multiple reviewers indicate switching to the 'blur' version during hot/humid summer months for better oil control, contrasting with other seasons or switching back to glow finishes in winter.
