— · Cleanser
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4.5
24 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand Trust & Routine Addition
Consumers specifically chose this product due to existing trust in SOME BY MI brand quality and intentionally added it to their double cleanse routines, indicating deliberate skincare decision-making.
Ingredient Reputation (Lacto Soy)
The lacto soy formula and sebum-control positioning attracted buyers concerned with pore cleanliness and oily skin management.
Sale/Price Point
Multiple reviews mention purchasing during sales or promotions, suggesting price sensitivity and deal-driven purchasing behavior in the international market.
Repurchase Behavior
Several reviewers explicitly mention second or repeat purchases, demonstrating product satisfaction and loyalty sufficient to overcome initial skepticism.
How they use it
Double Cleanse Step
Primary usage is as the first cleansing step in a double cleanse routine, followed by water rinse or foam cleanser, indicating integration into multi-step skincare regimens.
Nighttime Application
Multiple reviews reference nighttime use specifically, suggesting consumers use it primarily for makeup and sunscreen removal after daily wear.
Pre-Wash Shaking Required
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Users note the product requires shaking before application to properly suspend ingredients, suggesting this is an established usage step in the routine.
Seasonal Consideration
One reviewer notes preference for winter use due to the oil's richness, indicating potential seasonal rotation in skincare routines.
