— · Makeup
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4.8
302 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repeat brand loyalty / collector behavior
Many reviewers state they already own multiple lilybyred palettes and buy each new color/edition as it releases, citing consistent quality and trust in the line.
Influencer and YouTube exposure
Numerous buyers say they purchased after seeing a YouTuber or Instagram influencer use the palette, particularly for specific muted or cool-toned looks.
Cute packaging / 'pakke-gai' impulse buy
A notable subset admits to buying purely because the compact/case design and color story looked adorable, even before trying the formula.
All-in-one multi-use value
Reviewers frequently cite wanting a single palette that covers eyeshadow, blush, highlight, and shading for travel or daily convenience as a key purchase driver.
Free gift with purchase (primer/glitter pencil)
The bundled eye primer or glitter liner stick is repeatedly mentioned as adding perceived value and tipping the purchase decision, especially during Olive Young promotions/sales.
How they use it
Full-face multi-tasking
Most reviewers use the palette for eyeshadow, blush/cheek color, highlighter, contour/shading, and even brow filling from a single palette, often finishing 'face makeup' with just this product plus base and lip.
Skin concerns raised — and how the product addressed them
✓Reviewers note the 'dewy fit' formula feels moisturizing and doesn't look dry or cakey on the eyelid, especially useful in winter.
✓A few reviewers specifically mention using it without irritation and being comfortable enough to repurchase, suggesting a low-irritation formula for most users.
✓Several reviewers say the pink/peach and highlighter shades brighten the complexion and counteract a dull or tired look.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily/everyday wear
The muted, buildable tones are widely described as suited for daily, natural makeup rather than dramatic looks.
Travel companion
Its compact size (despite some heaviness) is repeatedly cited as ideal for travel and minimizing the number of products carried.
Layering with other lilybyred or brand products
Some users combine it with the included primer/glitter pencil or their own lash/liner products, and a few blend it with other brands' palettes (e.g., Holika Holika) for added depth.
Seasonal/personal-color specific application
Users tailor application zones (aegyosal/under-eye, tear-trough shading, eyelid) and shade choice based on season (spring/summer/autumn/winter) and personal color type.
✓At least one reviewer with hyperpigmented eyelids found color payoff insufficient, indicating the formula may underperform for deeper or discolored lid tones.
Concerns and outcomes summarized from reviews; percentages are approximate.
