— · Makeup
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4.7
111 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase loyalty
Multiple reviewers explicitly mention buying this tint repeatedly across different shades or sizes, indicating strong satisfaction and brand trust, particularly for the plum mauve and peach coral variants.
MLBB (My Lips But Better) shade matching
Consumers frequently praise specific shades as their perfect 'my lips but better' color, especially for cool-toned and muted undertones, driving purchase for personal daily use.
Packaging and aesthetic appeal
The cute, elegant packaging design and heart-shaped branding are cited as purchase motivators, with reviewers noting the visually appealing container adds to the product's desirability.
Brand reputation and formula trust
Consumers mention Heart Percent as a trusted lip brand with reliable formulation quality, leading to purchases based on brand loyalty and comparison favorability to competitors like Romand.
Shade variety and color innovation
The 8-color range with unique shades (mauve, plum, peach coral, nuanced pinks) appeals to consumers seeking specific undertones for seasonal or tone-matching purposes.
How they use it
Daily casual application
Reviewers describe using this as an everyday lip tint for a natural, put-together look without heavy makeup, often applying it quickly when short on time.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Reapplication after meals
Multiple consumers note the need to reapply after eating or drinking, treating this as a touch-up product rather than all-day wear, typically reapplying after lunch.
Layering for color intensity
Some reviewers mention layering the sheer tint or combining it with lip bases from the same brand to customize color payoff and longevity.
Seasonal rotation
Consumers describe selecting specific shades for seasons (cool tones for winter/autumn, peach coral for summer) and express preference for this product during specific periods.
Cool-tone preference
Usage is concentrated among consumers with cool undertones, who deliberately choose this brand for its cool-toned color palettes (mauve, plum, cool pink) that suit their complexion.
