— · Makeup
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4.7
54 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer Recommendation
Multiple buyers purchased the product after seeing it recommended by beauty influencers, particularly on TikTok and Instagram, indicating strong social media marketing reach.
Repurchase Loyalty
Several reviewers mention repurchasing the product multiple times (up to four times noted), demonstrating that satisfied customers return for additional shades and restocking.
Price & Value Perception
Consumers highlight attractive pricing, especially during sales and through membership discounts, perceiving good quality-to-price ratio compared to similar Korean lip tints.
Color Selection & Range
The five-color collection allows buyers to experiment with different shades (berry red, purple, neutral tones); customers appreciate having variety without committing to single colors.
Matte Velvet Texture Novelty
The combination of matte finish with plumping effects and creamy application is noted as unique, attracting consumers seeking something different from standard liquid or cream lipsticks.
How they use it
Layering as Base Product
Multiple users employ the tint as a base layer under glossy lip products or brown lip tints to lighten and customize overall color, indicating versatility beyond standalone use.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Light Touch-Up Wear
Consumers use it for daytime wear requiring frequent reapplication after eating or drinking; it is not positioned as an all-day long-wear product.
Solo Lip Color
Despite being marketed as a base, many reviewers apply it alone as their complete lip color, suggesting it performs adequately as a standalone tint.
Seasonal & Casual Application
The product appears to be used casually rather than for specific occasions, with some mention of it being suitable across seasons based on color choice.
