Influencer and Social Media Discovery
Multiple reviewers mentioned discovering the product through TikTok, Instagram videos, and online hype, indicating strong pull from social commerce channels and beauty influencer recommendations.
Comparison Shopping and Brand Exploration
Several customers purchased it out of curiosity when the white version was sold out or as a trial of a new brand, suggesting opportunistic purchase during stockouts or promotional periods.
Sale Price and Promotions
At least one reviewer noted buying it because it was on sale, indicating price-sensitive segments will purchase at discount despite the standard price being perceived as premium.
Repurchase and Loyalty
Numerous reviewers explicitly stated intention to repurchase or that they buy it regularly, reflecting strong satisfaction-driven repeat buying behavior among core users.