— · Cleanser
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4.6
363 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty / repeat purchase
Many reviewers already used Ariul's lip & eye remover pads or cleansing wipes and bought the liquid version to try or restock when the pad was sold out, showing strong repeat-purchase behavior within the brand line.
Affordable price / good value
Reviewers repeatedly cite the low price and 'high CP (cost-performance) value' as a key reason for purchase, often buying during sales or as stock-up items.
Influencer/social recommendation
At least one reviewer mentioned purchasing after seeing a YouTuber recommend it, suggesting social media exposure drives some trial purchases.
Travel convenience
The 100ml size is frequently purchased specifically for travel or trial purposes due to its compact, portable format.
Sensitive skin/eye needs
Many buyers with sensitive eyes or skin specifically sought this product hoping for a gentle alternative to stinging removers.
How they use it
Cotton pad application
The most common usage method is soaking a cotton pad with the product and gently pressing/wiping over eye and lip makeup rather than rubbing.
Pre-cleanse step before double cleansing
Skin concerns raised — and how the product addressed them
✓Most reviewers report no stinging or irritation even around sensitive eyes, though a minority (~10%) still experience mild burning or discomfort.
✓The product successfully dissolves most waterproof mascara and eyeliner in one or two gentle swipes for the majority, though some heavy-waterproof or long-wear formulas require extra passes or a secondary remover.
✓Several reviewers specifically note the product does not dry out or strip the skin, leaving eyes and lips feeling moisturized rather than tight.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Several users apply it as a first step to remove stubborn point makeup (mascara, eyeliner, tint) before following with an oil cleanser or face wash.
Shake before use
Because it's a two-phase oil/micellar water formula, multiple reviewers note they must shake the bottle to mix the layers before application.
Occasional/light use frequency
Some reviewers say they use it only occasionally for point makeup rather than daily, appreciating that a small bottle lasts a long time at that usage rate.
Travel and on-the-go use
The 100ml size is specifically kept in travel pouches or taken on trips as a compact backup to the wipe version.
✓While many report no oily residue, a smaller group finds the biphase oil layer leaves a slightly greasy finish they'd prefer to avoid.
✓Users with light-to-moderate makeup report clean, complete removal of lip and eye product in a single use, improving on the residue left by regular cleansing oil or face wash alone.
Concerns and outcomes summarized from reviews; percentages are approximate.
