— · Makeup
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4.8
52 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Social media virality and influencer buzz
Multiple reviews indicate purchase driven by Twitter and Instagram trends, with consumers buying specifically because the product 'was trending' or 'viral on SNS.' This represents a major driver of repeat purchases and market visibility.
Summer/warm season preparation
Consumers bought the product specifically to address seasonal oil and heat-related makeup breakdown, viewing it as essential for summer makeup longevity and oil control.
Pore and texture concerns
Buyers purchased the primer to address visible pores and uneven skin texture, attracted by claims of pore-blurring and blur effects that improve overall skin appearance.
Brand trust and product reputation
Several reviewers mention purchasing because 'So Natural is already a trusted fixer brand' and noted they use it 'with confidence,' indicating brand loyalty as a purchase driver.
Comparison with existing primers
Some consumers upgraded from other Korean primers (mentioned: 'pink bottle' products and other preps) seeking better oil control and blur effects than their previous choices.
How they use it
Base makeup routine integration
Consumers layer the primer as a foundational step before foundation and sunscreen, applying it after cleansing and often combining it with mattifying bases or makeup setting sprays for maximum hold.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Seasonal summer-focused use
The product is primarily used during warm months when oil control and makeup longevity are critical concerns; reviewers mention planning heavy summer use or saving it for 'special occasion' makeup days.
Layering with other products
Users combine it with foundation, sunscreen base, and setting sprays (specifically mentioning So Natural's own setting spray), finding the layering creates optimal makeup grip and prevents caking.
Full-face application with targeted adjustments
Most apply it across the entire face, though some note avoiding overly dry areas and adjusting application based on individual skin oiliness levels to prevent discomfort.
