Value for Money
The 500ml size at competitive pricing is the primary driver; multiple reviewers emphasize purchasing for the high volume-to-cost ratio and actively repurchasing when promotional pricing (1+1 sets, event sales) is available.
Repeat Purchase Pattern
Many consumers report using the product for years and repurchasing multiple times, indicating strong product satisfaction and habit formation among established users.
Gentle Formula & Safety
Consumers appreciate that it doesn't irritate skin and has minimal scent, making it suitable for daily facial cleansing without concerns about adverse reactions.
Effective Makeup & Sunscreen Removal
The product is praised for easily and thoroughly removing daily makeup and high-SPF sunscreen, which drives purchase decisions among daily makeup wearers.