Signature fragrance appeal
Many buyers purchased specifically because they loved the scent from related W.DRESSROOM room mists or had tried it in-store/offline, especially variants like peach blossom, cotton, and musk.
Celebrity/idol association
Several reviewers mention buying because a favorite K-pop idol (e.g., Jungkook's 'No.97', Kim Taehyung) is associated with a specific scent number, driving fandom-based purchases.
Affordable price vs. premium alternatives
Reviewers repeatedly compare it favorably to pricier perfumed hand creams like Aesop, citing high value for money (CP值) as a key reason to buy and repurchase in bulk.
Gifting occasions
Frequently bought as gifts for friends, parents, boyfriends, and colleagues around holidays (Christmas) or as souvenirs from Korea trips, due to attractive packaging and universally liked scent.
Repurchase loyalty
A large number of reviews explicitly state this is a second, third, or long-term repeat purchase, indicating strong brand/product loyalty once tried.