— · Makeup
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4.6
32 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand Loyalty & Repurchase
Multiple consumers mentioned prior positive experiences with The Face Shop cushion foundations or other products, driving them to try the liquid version. This repeat purchase behavior suggests strong brand trust within the customer base.
Price & Value
Reviewers frequently cited competitive pricing and bulk capacity (35ml) as motivators, with several mentioning they obtained it at promotional rates. The cost-to-performance ratio appears to be a key driver for budget-conscious buyers.
Glow Finish Preference
Consumers actively seeking a luminous, skin-like finish rather than matte coverage specifically selected this 'Healthy Glow' variant, indicating the product description effectively communicates benefits.
Lightweight Formula Appeal
The light, watery texture was cited by multiple buyers as a reason for purchase, particularly those wanting a barely-there foundation that doesn't feel heavy on skin.
How they use it
Thin Application Technique
Multiple reviewers mentioned intentionally using minimal product ('thin coat,' 'light hand,' 'spatula for thin application') to achieve desired coverage and longevity, suggesting the formula works best with restraint.
Daily Wear Foundation
Consumers reported using it as an everyday foundation that lasts a full day of wear, worn over various base products depending on skin type and preference.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering Dependent on Base
Several reviews indicated that the foundation's performance (particularly wear time and texture) varies significantly based on primer/base product used, requiring users to experiment for optimal results.
Year-Round Use
One reviewer noted using it successfully through winter months when layered properly, though no strong seasonal usage patterns were evident overall.
