— · Makeup
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4.6
63 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and social media hype
Many reviewers explicitly mention buying after seeing positive reviews on YouTube, Instagram, and TikTok, and from hearing recommendations from people in their social circles who praised the product.
Repurchase loyalty and product line extension
Several customers report already using the brand's liquid foundation and decided to try the cushion version based on their positive experience, or purchasing multiple refills indicating repeat satisfaction.
Value proposition with bonus items
The set includes 7 types of puffs with different textures and refills, which reviewers specifically call out as a major reason for purchase at attractive price points, especially during sales.
Curiosity from advertised reputation
Reviewers mention buying due to high advertisement exposure and the product being heavily talked about online, wanting to test the hype for themselves.
How they use it
Daily base makeup application with quantity control emphasis
Consumers apply this as their primary foundation step, but consistently note that careful amount control is essential to prevent heavy, thick application or caking.
Summer-specific preference for hot and humid climates
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Multiple reviewers highlight using this product successfully during summer and outdoor activities, with one noting it's specifically recommended for hot, humid environments and less suitable for autumn/winter seasons.
Blending over moisturized or layered base
Reviews indicate that pairing with a well-hydrated primer or base layer improves performance, and some consumers mix it with other products like BB cream for additional hydration.
Touch-up and correction usage
Some reviewers mention using it for makeup correction throughout the day, with the product blending well without clumping during reapplication over existing makeup.
Compatibility with both matte and glossy finishes
Consumers adjust usage based on skin type and preference, with dry-skinned users preferring more hydrated application and oily-skinned users appreciating the matte finish option.
