— · Makeup
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4.7
108 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
LUNA Brand Loyalty & Concealer Bundle
Many consumers purchased this specifically because they already loved LUNA's concealer products and wanted to try the cushion, especially attracted by the bundled offer including a pot concealer. The set's value proposition—cushion, refill, and concealer together—was a significant purchase driver.
Promotional Pricing & Sales
Multiple reviews mention buying during Black Friday, sale events, or promotional pricing ('very cheap price'), indicating price-sensitive consumers capitalized on discounts to try the product.
Influencer & Social Recommendation
Reviews reference YouTube reviews and social media buzz ('heard about good reviews'), particularly influencer recommendations that sparked trial among makeup enthusiasts.
Repurchase & Loyalty
Several consumers explicitly state this is a restock purchase or mention they continuously repurchase, indicating strong product satisfaction among repeat customers.
Gift Packaging Appeal
The cute, novelty packaging and special gift set composition motivated some purchases, with reviewers noting the product was given as gifts due to attractive presentation.
How they use it
Daily Light Makeup & Layered Application
Consumers use this as an everyday foundation for light to sheer coverage, often applying multiple thin layers for buildable coverage rather than one thick application. Some specifically use it on makeup-light days or as a no-makeup-makeup base.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Setting with Powder
Many reviewers mention applying powder after the cushion to set the dewy finish, suggesting this is a standard step in the routine to ensure longevity and control shine throughout the day.
Winter-Favored Seasonal Use
Multiple reviews note the product is 'perfect for winter' or 'not ideal for summer,' with dry-skinned users specifically preferring it during colder months when the dewy, moisturizing formula provides hydration without excess oil.
Targeted Concealer Use Alongside
Reviewers consistently pair the cushion with a concealer for blemish and dark circle coverage, as the cushion's light coverage requires supplementary concealing for spot corrections.
Makeup Touch-Ups During Day
Users report the cushion is easy to reapply for midday touch-ups, and one reviewer noted touch-up makeup works well, making it convenient for portable use.
