Value and Price
Multiple consumers specifically mention purchasing during sales or appreciating the reasonable/good price relative to quality, indicating price competitiveness is a key buying driver.
Included Case and Portability
The bundled protective case is frequently cited as a differentiator that justifies purchase and enables convenient carrying of the puff and powder products together.
Brand Reputation and Repurchase Intent
Several reviews indicate familiarity with Fillimilli products and positive prior experience, suggesting established brand loyalty drives repeat purchases.
Product Size and Texture
The notably large, soft, and fluffy texture is highlighted as appealing to consumers accustomed to powder application methods and seeking comfort during use.