Ultra-thin, precise tip
Many buyers chose this over competitors specifically for its slim pencil that allows fine, hair-like strokes rather than a thick, unnatural line.
Repeat/loyal purchase
A large number of reviews explicitly mention this being their 2nd-10th repurchase, indicating strong brand loyalty and habitual reordering.
Affordable dupe for prestige brands
Several reviewers compare it favorably to Anastasia Beverly Hills and Dior Brow Styler, buying it as a cheaper alternative with similar performance.
Natural shade matching for dark/Asian hair
Buyers frequently cite that rom&nd's cool-toned and ashy shades (e.g., Classic Gray, Gentle Brown) match dark or black hair better than other brands' warmer-toned pencils.
Multi-function convenience
The pencil, powder, and spoolie in one tool appealed to buyers wanting a compact, travel-friendly, all-in-one brow solution.