Influencer & Trend-Driven
Multiple reviewers mention purchasing after seeing recommendations from influencers (e.g., Pony) or experiencing FOMO ('I jumped on the trend because of FOMO, and the result did not disappoint me').
Aesthetic Packaging & Design
Many buyers were drawn to the cute, visually appealing packaging and the novelty of a shimmer-infused fixer. Reviews frequently cite 'looks very pretty' and 'one look at the product page and I fell in love.'
Repurchase Intent
Numerous 5-star reviews explicitly state intent to repurchase ('I'm definitely buying this again,' 'will be re-purchasing'), indicating strong satisfaction among repeat customers.
Specific Need for Luminous Finish
Some consumers specifically sought a pearl/shimmer fixer to achieve glow while maintaining pore coverage and avoiding heavy layering with separate products.