Influencer and YouTuber recommendations
Many reviewers explicitly say they bought the palette after seeing it recommended by K-beauty YouTubers, Instagrammers, or a favorite influencer's makeup tutorial.
Reputation/word-of-mouth as a 'holy grail' concealer
Numerous reviews mention buying because of the product's hype, high ratings, or seeing it used in Korean makeup salons and widely stocked in K-beauty shops.
Multi-shade color correcting convenience
Buyers wanted a compact palette with several correcting shades (green for redness, peach/pink for dark circles) they could use for different facial concerns without buying multiple products.
Cute packaging and free gift (stress ball/collab toy)
A significant number of reviewers say the adorable packaging or bonus squishy toy (including BEBE!Ori collab editions) was a strong motivator, with some admitting they bought it mainly for the gift.
Repurchase/loyalty
Several reviewers note this is their second or third purchase, citing consistent performance and reliability as reasons to buy again.