— · Makeup
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4.7
98 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and Celebrity Endorsement
Multiple reviewers mention purchasing after seeing recommendations from makeup artists and influencers, particularly Go Yoon-jung's makeup artist and Korean celebrities like Cha Mu-hee. The product gains momentum through social media visibility on Instagram and TikTok.
Repurchase and Collection Building
Many 5-star reviews indicate repeat purchases and collecting multiple shades, with some customers noting they own 4+ colors. The cute packaging and variety of 8 colors encourages building a collection.
Trend and Social Proof
Reviewers explicitly mention 'seeing these around social media a lot lately' and being influenced by buzz on YouTube and social platforms, indicating strong trend-driven purchasing behavior.
How they use it
Layering Base and Mixer
Consumers use it as a lip base before applying darker or more vibrant lip products, and mix it with other lip colors to soften intense shades or create custom tones.
Standalone for Light, Glossy Look
Suitable for daily casual makeup and fresh lip looks, particularly for those wanting a subtle, buildable color with high shine rather than full coverage.
Frequent Reapplication Required
Multiple reviews note the product does not last through meals or extended wear, requiring touch-ups throughout the day—suitable for users prioritizing comfort and hydration over longevity.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
