— · Cleanser
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4.4
33 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repeat purchase loyalty
Multiple reviewers mention repurchasing 10+ times, indicating high satisfaction and habit formation with this specific product.
Clean/natural ingredient reputation
Consumers cite the green tea formula and clean ingredients as reasons for initial purchase, attracted by the natural positioning.
Comparison to premium alternatives
Some buyers chose this as a more affordable alternative to higher-priced cleansing balms like Shu Uemura while seeking similar gentleness.
High marketplace ratings
Reviewers explicitly mention being drawn to purchase because of the product's strong online ratings and popularity abroad.
Promotional pricing
Sale and discounted pricing are mentioned as purchase drivers, suggesting price sensitivity in the target market.
How they use it
Daily cleansing routine step
Consumers use this as a primary makeup remover in their evening skincare routine, typically applied directly to makeup and face.
Makeup and sunscreen removal
The balm is used to remove both makeup and sunscreen, with water-resistant makeup being a common use case.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Followed by secondary cleansing
Some users apply this first, then follow with a water-based cleanser, indicating use as a first cleanse step in double-cleansing routines.
Supplementary eye makeup remover needed
Reviewers recommend pairing with a separate eye/lip makeup remover product, suggesting this balm alone doesn't optimally remove mascara and dense eye products.
