— · Makeup
MOQ and lead time are indicative — final terms are confirmed by RFQ.
Pricing is not published on the catalog. Submit an RFQ and our team will prepare a quotation with unit pricing for your order quantity.
4.5
94 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Social Media Recommendations
Multiple reviewers mention discovering the product through YouTube beauty creators and TikTok, with several explicitly stating they purchased based on influencer recommendations. This strong social proof drives trial, especially among younger demographics.
Repurchase & Brand Loyalty
Numerous 5-star reviews explicitly mention this is a repeat purchase, with customers stating 'this is my second bottle,' 'I've been using it for a while now,' and 'I always only use WAKEMAKE.' Strong repurchase signals indicate high satisfaction for a core user segment.
Skin Type Compatibility (Dry Skin)
Multiple consumers specifically bought this after learning it suits dry skin, with reviews praising its hydrating properties. Reviewers with very dry skin (악건성) report actively seeking this product to solve dryness issues.
Set Bundle Value (Foundation + Brush)
The SET version that includes a brush appeals to consumers seeking convenience and perceived value; multiple reviews praise the included brush quality and express satisfaction at the bundled price, though some experienced packaging confusion about brush quantity.
Color Matching & Tone Reputation
Several reviews mention buying after hearing about good color options and undertone accuracy, though some discovered the shade is warmer (more yellow) than expected and required adjustments with primers or concealer mixing.
How they use it
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily Foundation Routine with Brush Application
Many reviewers apply using the included brush in the morning routine, with some noting they prefer using a spatula or puff for patting rather than full brush strokes. The light, watery texture enables thin, buildable application.
Mixing & Layering with Other Products
Several users report mixing the foundation with moisturizers, vitamin E oil, concealer, or matte foundations to adjust texture and finish. This indicates flexibility for customizing coverage and sheen level based on preferences and skin conditions.
Seasonal Usage Variation
Reviewers explicitly mention this foundation is 'perfect for winter' and 'great for colder weather,' with one noting the water glow type 'recommended for spring and autumn' due to lower coverage. Hot weather users report avoiding or reconsidering use in summer.
Light Application for Natural Look
The consensus emphasizes using 'a small amount' or 'light application' because the formula is described as 'very light and watery,' allowing buildable coverage without a heavy or cakey appearance when applied conservatively.
