Oily Skin Solution
The primary driver is consumers with naturally oily or very oily skin seeking effective oil absorption throughout the day, particularly on the T-zone.
Gifting to Male Family/Friends
Multiple reviews mention purchasing as gifts specifically for men and male relatives who struggle with excess sebum production.
Value for Money
Consumers cite the reasonable price point and generous sheet count (80 sheets × 2 packs) as key purchase drivers compared to alternatives.
Portability and Convenience
The compact, travel-friendly packaging encourages purchase for those who need oil blotting on-the-go or between makeup reapplication.
Brand Loyalty and Repurchase
At least one consumer reports consistent repurchasing since 2024, indicating established brand trust among regular users.