— · Cleanser
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4.9
28 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient reputation and efficacy
Consumers are drawn to the rice water formulation, with reviewers specifically mentioning appreciation for rice-based products and confidence in the ingredient's cleansing and brightening properties.
Repurchase and brand loyalty
Numerous reviews explicitly state this is a repeat purchase, with customers indicating they have repurchased multiple times over years, demonstrating strong satisfaction and brand trust.
Value for money and capacity
The 500mL large bottle size at competitive pricing is frequently cited as a key purchase driver, with reviewers emphasizing cost-effectiveness and good value relative to performance.
Suitability for sensitive skin
Consumers with sensitive skin specifically purchase this product based on its gentle formulation, noting in reviews that it does not cause irritation or dehydration despite effective cleansing.
Gentle daily use convenience
Reviewers mention buying it for easy, quick cleansing in various contexts (gym use, daily routine), appreciating the gentle yet effective formula for frequent use without concern for skin damage.
How they use it
Cotton pad application for makeup removal
Most reviews describe soaking cotton pads with the cleansing water and using them to remove makeup, with consumers noting it works effectively on light to moderate makeup applications.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily facial cleansing routine
Reviewers describe using it as a regular daily cleanser, with one noting it became their 'daily companion' after purchase, indicating integration into standard skincare routines.
Post-gym refreshing cleanse
One reviewer specifically mentions using it at the gym to quickly and gently clean the face and wipe away sweat, suggesting utility for on-the-go refresh applications.
Generous product application
Reviews mention using 'a lot' on cotton pads and 'plenty' of product without concern for irritation, indicating consumers apply liberally without worry about the formula's mildness.
