Marketing & claims

Cruelty-free

What is Cruelty-free?

A claim that neither the finished product nor its ingredients were tested on animals, certified by schemes such as Leaping Bunny. Distinct from vegan — a cruelty-free product can still contain beeswax — and historically complicated by China's testing rules, which have since relaxed for most imported general cosmetics.

At a glance

Category
Marketing & claims
Also known as
크루얼티 프리
Korean term
크루얼티 프리
Last reviewed
July 23, 2026

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