POSM (point-of-sale materials)

What is POSM?

Shelf talkers, testers, display units and header cards. Retailers usually expect the brand to supply and fund them, and they ship separately from product — a cost line frequently missed in a launch budget.

At a glance

Category

Marketing & claims

Also known as

point-of-sale materials · 매장 판촉물

Korean term

매장 판촉물

Last reviewed

July 23, 2026

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