Marketing & claims

Shade range

What is Shade range?

The set of colour variants offered in a base or lip line. Korean ranges are historically narrow and light-leaning, which is a genuine barrier in the US, UK and Middle East, where buyers expect depth. Extending a range multiplies MOQ, artwork and colour-additive compliance work per market.

At a glance

Category
Marketing & claims
Also known as
쉐이드 범위
Korean term
쉐이드 범위
Last reviewed
July 23, 2026

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