UGC (user-generated content)

What is UGC?

Consumer-created reviews, photos and videos used in marketing. It carries advertising liability: if you repost a creator's before/after or a medical-sounding claim, you generally become responsible for substantiating it in your own market.

At a glance

Category

Marketing & claims

Also known as

user-generated content · 이용자 생성 콘텐츠

Korean term

이용자 생성 콘텐츠

Last reviewed

July 23, 2026

Related terms