Before/after claim

What is Before/after claim?

A visual or numeric comparison used to demonstrate a result. Advertising rules in the EU, Korea and China all require the images to be unretouched and the underlying test to be disclosed. It is among the most commonly challenged claim types, so hold the raw study before publishing anything.

At a glance

Category

Marketing & claims

Also known as

전후 비교 광고

Korean term

전후 비교 광고

Last reviewed

July 23, 2026

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