Wholesale price

What is Wholesale price?

The price at which the brand or distributor sells to a retailer, usually expressed as a percentage off RRP. Work backwards from RRP through retail margin, distributor margin and landed cost to see whether an import actually clears — many do not.

At a glance

Category

Marketing & claims

Also known as

도매가

Korean term

도매가

Last reviewed

July 23, 2026

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