RRP / MSRP
What is RRP / MSRP?
The recommended retail price, used to model channel margin backwards to your landed cost. Korean brands often set a global RRP band to protect positioning across markets and to limit the arbitrage that fuels parallel imports.
At a glance
- Category
- Marketing & claims
- Also known as
- 권장 소비자가
- Korean term
- 권장 소비자가
- Last reviewed
- July 23, 2026
Related terms
Sourcing Korean cosmetics?
Tell us the spec and we come back with matched, verified suppliers.