Brand book
What is Brand book?
The guidelines governing logo use, colour, tone and imagery. A distributor should get one before creating local marketing, and the distribution agreement should say who approves market-specific creative.
At a glance
- Category
- Marketing & claims
- Also known as
- 브랜드 가이드
- Korean term
- 브랜드 가이드
- Last reviewed
- July 23, 2026
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