CAC and LTV

What is CAC and LTV?

Cost to acquire a customer versus the gross profit they generate over time. In beauty distribution the ratio decides how much launch marketing a brand can fund, and it is the number a retailer implicitly tests when negotiating listing fees.

At a glance

Category

Marketing & claims

Also known as

고객획득비용·생애가치

Korean term

고객획득비용·생애가치

Last reviewed

July 23, 2026

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