Dupe

What is Dupe?

A lower-priced product marketed as delivering the same result as a prestige original. A major driver of Korean export demand, since Korean manufacturing can match texture and performance at a fraction of the price — but dupe positioning invites trademark and comparative-advertising scrutiny, so keep comparisons factual and avoid trade dress.

At a glance

Category

Marketing & claims

Also known as

듀프

Korean term

듀프

Last reviewed

July 23, 2026

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