Trade & logistics

Private label

What is Private label?

A product manufactured by one company and sold under a retailer's or distributor's own brand, typically on an ODM basis. It gives you margin control and category ownership, but you become the responsible person in your market — the regulatory obligations move to you along with the profit.

At a glance

Category
Trade & logistics
Also known as
자체 브랜드 상품
Korean term
자체 브랜드 상품
Last reviewed
July 23, 2026

Related terms

Sourcing Korean cosmetics?

Tell us the spec and we come back with matched, verified suppliers.