Private label
What is Private label?
A product manufactured by one company and sold under a retailer's or distributor's own brand, typically on an ODM basis. It gives you margin control and category ownership, but you become the responsible person in your market — the regulatory obligations move to you along with the profit.
At a glance
- Category
- Trade & logistics
- Also known as
- 자체 브랜드 상품
- Korean term
- 자체 브랜드 상품
- Last reviewed
- July 23, 2026
Related terms
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