MAP (Minimum Advertised Price)
What is MAP?
A policy setting the lowest price a reseller may advertise. Used to stop marketplace sellers eroding a brand's positioning, and enforced by cutting supply rather than by contract in most jurisdictions.
At a glance
- Category
- Marketing & claims
- Also known as
- Minimum Advertised Price · 최저 광고가
- Korean term
- 최저 광고가
- Last reviewed
- July 23, 2026
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