Claim substantiation

What is Claim substantiation?

The evidence file behind every claim on the pack and in advertising. EU common criteria require claims to be truthful, evidence-based and not misleading, and Korea and China each run their own advertising review regimes — an unsupported claim is a regulatory issue, not just a marketing one.

At a glance

Category

Regulatory

Also known as

표시·광고 실증

Korean term

표시·광고 실증

Last reviewed

July 23, 2026

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